Marketing & comms
How to tell your program's story so the right people notice, trust it, and show up.
Made to Stick
Chip & Dan Heath · book
why some ideas lodge in memory and others slide off; a checklist for messages people will actually repeat for you.
StoryBrand
Donald Miller · site
a simple seven-part framework for making your message clear enough that people instantly get what you do; free brandscript tool included.
Everybody Writes
Ann Handley · book
a friendly, practical guide to writing clearer newsletters, appeals, and web copy; the skill behind every good communication you send.
The Secret Structure of Great Talks
Nancy Duarte, TED · video
eighteen minutes on the hidden shape of persuasive talks; watch it before you build your next board presentation or pitch.
Design School
Canva · site
free, bite-sized tutorials for making decent-looking flyers, slides, and social posts yourself, without a design budget.